Let me first start off this article by saying that I do not know everything there is to know about driving traffic to your website; but with a membership site with over 6000 members and about 3000 unique visitors a day I picked up a few things over the past years. As a matter of fact up until a few months ago I had no clue about the power of YouTube. I mean sure I knew that some videos get TONS of hits but I did not know the it increase on-line traffic from 10 visitors a day to over 1000 basically overnight.
This lead me to researching the power of uploading videos online as it relates to generating on-line traffic. I always believed that writing articles and posting in forums was enough, but the web has changed and videos are the wave of the future. With videos, people get to see what you try to write in words and it is much quicker for someone to view a quick video than to read a 4 page sales pitch. You could condense that sales pitch into a short 3 minute video and the watch your click through rate explode!
Now its not as easy as just creating a video and uploading to YouTube and waiting for traffic to flood in. Proper keyword research should be done to make sure there is a target audience for the keywords you are targeting. You also want to be sure your website address is viewable as much as possible or said as any times as possible if you are recording a voice over so that the viewer does not forget your website address!
Also, to increase on-line traffic using videos you want to drive as much traffic to your video as possible. Linking to it in multiple places greatly increases views which of course is our goal. The more eyes you can get in front of your video the more you will see your traffic explode.
The most exciting feature of YouTube could be its ability to leave comments after viewing a video. As a feedback mechanism any registered user can upload a video once and can get YouTube comments to determine the rating of his video. Getting comments on videos is very important for rating a video on YouTube both internally for YouTube and externally for your marketing efforts. Comments are left by registered users who are most likely to share and upload videos on YouTube so they become trusted barometers for marketing.
Many automated systems were developed for increasing views, thereby increasing comments on the videos uploaded. These automated YouTube marketing systems help to make friend requests, share videos automatically, share messages, post messages on channels, post comments on videos etc. These systems can synchronize friends, favorites and subscribers allowing them to access your uploaded videos. With the use of automated systems, you can even subscribe and unsubscribe to channels and videos automatically. Moreover, after posting comments you can accept friends requests automatically. Purchasing such automated tools can help to promote your product and gain subscribers if used within the terms and conditions of YouTube rules and regulations with additional follow up strategy.
You can also get more subscribers and more comments on your videos without marketing programs by adding a video on YouTube and sharing the link to your video with your friends of Facebook and Twitter social websites. From there, the viral effect increases if people begin to share your video. This effect is compounded when you ask the viewers to add comments after watching. All this is of course dependent on the value of the content in the video both emotionally and qualitatively.
Though this type of manual sharing can help, YouTube automated marketing programs allows you to send messages to your friends, subscribers and the users of other groups etc. in large quantities, multiplying the effect. You can find as many recipients as you want with robust recipient selection tools. Special options on the automated programs help you to check if you are sending more than one time to the same user, which helps avoid spam. Data is collected to show how many requests succeeded and how many failed and through the law of averages, if you have good content in your videos, eventually people will respond with comments. Additionally, asking for a comment in your message can increase your odds tenfold.
Automated YouTube marketing tool kits help you get a large number of views, likes, channel views and comments from many people. Videos are also rated based on view counts and comments from different people, so the more comments and views the higher your ranking for any particular keyword. You can also make your video directly appear in Google search results with the same efforts.
The combination of automated YouTube marketing programs along with social media sharing can indeed bring massive traffic to your video on YouTube if properly crafted messages are used with high value content in your videos. Then, more importantly is what to do with the comment or the new subscriber. The question becomes how can they be turned into a paying customer who will return over and over again.