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Victorinox Knives - Company Info and Products
It was 1884 when Karl Elsener opens a cutlery workshop in Ibach-Schwyz with the support of his mother Victoria. In 1891, the Swiss Cutlery Union is founded on the initiative of Karl Elsener. Karl Elsener and his co-workers deliver soldier's knives to the Swiss Army for the first time. Karl Elsener introduces the brand name Victoria in her honor after the death of his mother in 1909. In 1921 the invention of stainless steel is of central importance for the cutlery industry.
The name Victorinox came from the combination of his mother and "inox" from the french word inoxydable which means stainless. The Brown Boveri Company sets up the first full-electrical hardening plant in the world at Victorinox in 1931. The Original Swiss Army Knife starts out on its successful career around the world and proves to be a best-seller in US Army Px stores in 1945. By the year of 1989, the Victorinox USa distribution partner enters the watch business in the USA under the Swiss Army brand. The Company opens its own sales subsidiary in Japan on the year 1992. Further subsidiaries follw in subsequent years/ Victorinox enters the travel gear market and issues a manufacturing and sales license to the American TRG Group in St. Louis in 1999. At the same year, the Victorinox expands its watch business and sets up Victorinox Watch SA in Bonfol, in the Swiss Jura watch-making region.
In 2002, The publicly traded US distribution partner Swiss Army Knife Brands Inc. is priatized. In the next year, Victorinox takes over the US-American company Wenger NA, including the fragrance label "Swiss Army Fragrance". In 2005, Victorinox takes over the traditional Swiss cutlery and watch manufacturer Wenger SA in Delemont, Jura. And today, Vicotrinoz now employs more than 1,700 employees worldwide and genrates revenues of arounf CHF 500 million.
